A Post Production Meeting (PPM) is a crucial stage in large-scale TV commercials or campaigns, involving extensive coordination across different countries and agencies. It’s where all production-related questions are resolved. This meeting typically includes the brand, an advertising agency that develops concepts and campaign realizations, and a production company responsible for planning and executing the shoot. The complexity of the project often necessitates a central coordinator, usually the advertising agency, to ensure seamless collaboration among all parties, including modeling agencies. Decisions on production, design, and model selection are finalized here, with subsequent updates communicated to the involved agencies.
