Plus size models, often referred to as curvy models, represent clothing size 40 and above, challenging the traditional slim body ideal in fashion. They have gained popularity in showcasing fashion collections suited for fuller figures. The 21st century has seen a shift towards embracing body diversity, with campaigns advocating for a more realistic portrayal of women’s bodies. This movement includes featuring curvy models in advertising and on runways, reflecting the average clothing size of women, which in many places aligns with size 40/42. The media’s inclusion of curvy models promotes a broader definition of beauty, supported by the success of international plus size models.
