The term “fee” refers to the compensation provided to models for their work in the fashion and modeling industry. The amount of this fee can vary widely, influenced by factors such as the model’s experience, reputation, and the uniqueness of their image. The industry typically categorizes models into three main tiers based on their experience and recognition: beginners (often termed “New Faces”), professional models, and supermodels.
Beginners or New Faces
These models are just starting out in the industry and usually lack both experience and a portfolio of professional images. As New Faces, they require significant investment from their agencies to build their marketability. This development process might include organizing test shoots, creating a sedcard (a marketing card or composite card used by models), and other promotional activities. Agencies might recoup these initial costs from the models’ future bookings.
Professional Models
Models who have moved beyond the beginner stage and have accumulated experience and a portfolio fall into this category. These individuals have proven their abilities and reliability in various assignments, leading to a higher fee than beginners. Their developed skill set and growing portfolio make them more desirable for a range of projects.
Supermodels
At the pinnacle of the modeling hierarchy are supermodels, whose fame and exclusive image command the highest fees. Supermodels are not just recognized within the industry but are household names, often with significant social media followings and media presence. Their endorsement or participation in a project can significantly influence its success, justifying their premium rates.
In summary, a model’s fee is directly correlated with their experience, marketability, and the prestige of their brand image. As models progress in their careers, gaining experience, and building a distinctive image, their potential earnings increase accordingly. Agencies play a crucial role in this development, guiding models through the stages of their careers from New Faces to, potentially, supermodel status.