Direct booking is a streamlined process where a model is hired for a project without the need for prior auditions, castings, or go-sees. In this scenario, a client chooses a model based entirely on the strength of their portfolio, which includes their comp card (or sometimes sedcard) and their modeling portfolio.
To mitigate the inherent risk of dissatisfaction upon meeting the model in person, agencies may provide clients with up-to-date Polaroids and brief introductory videos of the models being considered. This approach is particularly common for seasoned models who boast a comprehensive and high-quality portfolio.
The likelihood of securing direct bookings increases with a model’s notoriety and established reputation in the industry. This method offers a swift and efficient means for clients to find and book models for their projects, relying on the available visual and reputational evidence of a model’s suitability.
Normal Booking vs. Direct Booking
Traditional Model Booking Process:
- Clients reach out to agencies requesting models.
- Agencies arrange castings or go-sees.
- The client selects from the models presented.
Direct Booking Process:
- Clients directly hire models through the agency’s website.
- Selection is made based on digital comp cards and model portfolios.
- Clients have access to Polaroids and video introductions.
- This method offers considerable time and effort savings.
Benefits of Direct Booking
Direct booking provides several advantages for both models and their agencies:
- Time Efficiency: Eliminates the need for lengthy casting processes.
- Higher Compensation: Often results in better pay rates for models.
- Stability: Offers models a more predictable schedule and income.
- Certainty: Reduces uncertainty as models are pre-selected.
- Project Selection: Allows models more say in their engagements.
- Repeat Business: Increases the likelihood of being rehired by satisfied clients.
- Career Growth: Enhances a model’s reputation and visibility, fostering career advancement.
This efficient booking method aligns the interests of models, agencies, and clients by streamlining the selection process, ensuring a good match, and facilitating successful project outcomes.