Skip to content POS, or Point Of Sale, indicates that a campaign’s imagery will later be featured in a label’s retail locations, highlighting the place where sales occur. Such campaigns are typically associated with larger department stores aiming to embellish their spaces with the latest seasonal fashion imagery. Engaging in POS campaigns often involves additional buyouts or usage rights for the photographs, leading to higher compensation for the involved models due to the extended use of their images in instore advertising.
